Southwest Airlines has officially ended its long-standing “bags fly free” policy, introducing new checked baggage fees effective May 28, 2025. This marks a significant departure from one of the most iconic elements of the airline’s customer-first identity and brings its practices more in line with major industry competitors.
The End of an Era
For over 50 years, Southwest Airlines distinguished itself by allowing passengers to check two bags for free. This policy was a cornerstone of its customer-friendly image and a key differentiator in a competitive market. However, beginning May 28, 2025, passengers will pay $35 for the first checked bag and $45 for the second. This change applies to all bookings made on or after this date.
Who Is Affected?
Check-in counters for Southwest Airlines | Photo: raksyBH
The new Southwest baggage fees apply to most travelers. However, there are key exemptions:
- Rapid Rewards A-List Preferred Members: Still receive two free checked bags.
- Business Select Fare Passengers: Maintain the two-bag benefit.
- A-List Members and Rapid Rewards Credit Card Holders: Eligible for one free checked bag.
Passengers who booked flights before May 28, 2025, will still receive two free checked bags, regardless of their travel date.
Financial Implications
The introduction of baggage fees is expected to significantly increase Southwest’s revenue. Financial analysts estimate this change could add over $430 million in earnings before interest and taxes for the fiscal year. The change follows calls from activist investors demanding stronger financial performance.
Operational Considerations
Southwest Airlines 737 climbs out Portland International Airport. | Photo: DaveAlan
Southwest anticipates a shift in passenger behavior as travelers attempt to avoid checked bag costs by bringing more carry-on luggage. This could increase boarding times and onboard congestion. To mitigate these issues, the airline is enhancing its operations with new technologies like the Lobby Awareness Tool and Bebop, which help manage passenger flow and bag volume.
Customer Reaction
The policy shift has not gone unnoticed by Southwest loyalists. Many frequent travelers see this move as a departure from the values that once set the airline apart. The backlash on social media and travel forums highlights consumer disappointment, which may influence future booking behavior.
This is like Southwest not knowing the importance of their free bag policy. https://t.co/6QXLdXLOk9
— Kevín (@KevOnStage) April 21, 2025
How Southwest Compares to Other Airlines
To better understand how these changes affect travelers, here’s a side-by-side comparison of current baggage fees across major U.S. airlines:
| Airline | 1st Checked Bag | 2nd Checked Bag | Carry-On | Notable Exceptions |
|---|---|---|---|---|
| Southwest Airlines | $35 | $45 | Free | 2 free bags for A-List Preferred & Business Select; 1 free for A-List & cardholders Southwest Policy |
| American Airlines | $40 ($35 online) | $45 | Free | Free bags for elite members and co-branded credit card holders AA Policy |
| Delta Air Lines | $35 | $45 | Free | Free bags for Medallion members and Delta Amex cardholders Delta Policy |
| United Airlines | $35 | $45 | Free | Free bags for Premier members and cardholders United Policy |
| JetBlue Airways | $35–$50 | $50–$60 | Free | Free bags for Blue Plus and Mint fares JetBlue Policy |
Additional Changes
A row of Southwest Airlines Boeing 737s at Baltimore International (BWI). | Photo: SkyCaptain86
In addition to baggage fees, Southwest is making several other operational updates:
- Seating Policy: The airline will begin shifting from open seating to assigned seating in 2026. Premium options with extra legroom are also planned.
- Fare Structure: A new no-frills “basic” fare will replace the traditional “Wanna Get Away” fare, aligning Southwest with other major U.S. carriers.
Preparing for the Change
Travelers should carefully review their booking date and fare type to understand how they may be impacted by the new fees. With the expected uptick in carry-on luggage, passengers are encouraged to arrive at the airport earlier to accommodate potentially longer security lines and boarding processes.
For full policy details and updates, visit Southwest Airlines’ official policy page.